Isadora Werneck

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23 Oct: Unfair Commercial Practices – Legal Insights for E-Commerce Businesses

To engage customers responsibly, businesses need to find a balance between strong marketing efforts and fair commercial practices. The European Union (EU) has strict regulations to protect consumers from unfair commercial practices, and it’s vital for e-commerce companies to understand and comply with these rules. Failure to do so can result in legal penalties and harm a brand’s reputation.

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30 Sep: EU Consumer Bodies Call Out Video Game Companies for Unfair Practices

In a significant development, various EU consumer organizations, including the European Consumer Organisation (BEUC), have lodged a formal complaint with EU authorities against leading video game companies. This complaint alleges that these companies engage in practices that violate EU consumer protection laws, raising critical concerns about compliance and consumer rights.

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09 Sep: CMA’s Ruling on Online Choice Architecture: What E-Commerce Businesses Should Learn

In 2023, Citizens Advice revealed a staggering figure: consumers spent nearly £2.1 billion on items they didn’t want, need, or later regretted over the course of a year. This spending was largely driven by manipulative online choice architecture – a design strategy used by e-commerce websites that push consumers into making quick decisions they might regret.

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06 Sep: EU Consumer Rights in Online Subscription Renewals

The laws in the European Union (EU) provide consumers with the right to change their minds and cancel online purchases within a 14-day period. However, questions have emerged about the applicability of this right when subscriptions automatically renew, especially post a free trial. The European Court of Justice (ECJ) provided clarity on this issue through a case involving a dispute between a consumer protection association and an online learning platform in Austria.

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22 Apr: Shedding Light on Dark Patterns: Legal Frameworks and Best Practices for Online Businesses

The term “dark patterns” has become increasingly relevant, sparking concerns among online businesses. Recent actions by EU authorities have placed a spotlight on these tactics, prompting companies to revaluate their digital strategies. In this article, we’ll delve into what dark patterns entail, explore their legal ramifications, and offer insights for businesses navigating this landscape.

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25 Mar: Cracking the Code: Understanding Personalized Pricing in the EU Legal Landscape

You’re scrolling through your favorite dating app, hoping to find a connection, when suddenly you discover that the prices you see aren’t the same as what others are seeing. Imagine the frustration of realizing that the premium services you desire come with a price tag tailored specifically for you, without your knowledge. It’s akin to navigating a maze blindfolded, unsure of whether you’re getting a fair deal or not.

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15 Mar: EU Parliament approved the AI Act: What It Means for Your Business

The European Parliament recently approved the Artificial Intelligence Act (AI Act) on March 13, 2024, which is set to establish comprehensive regulations governing the use of artificial intelligence (AI) within the European Union (EU). Much like the influential impact of the General Data Protection Regulation (GDPR) on data privacy, the AI Act aims to set a global standard for AI regulation by imposing obligations on AI systems based on their potential risks and impacts.

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19 Feb: ECJ Clarifies Consumer Rights in Online Subscription Renewals

The laws in the United Kingdom (UK) and the European Union (EU) provide consumers with the right to change their minds and cancel online purchases within a 14-day period. However, questions have emerged about the applicability of this right when subscriptions automatically renew, especially post a free trial. The European Court of Justice (ECJ) recently provided clarity on this issue through a case involving a dispute between a consumer protection association and an online learning platform in Austria.

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12 Feb: Countdown to the Digital Services Act (DSA): Your Legal Guide for What’s Next

The Digital Services Act stands out as the most important and ambitious regulation globally in the realm of protecting the digital space against the spread of illegal content and safeguarding users’ fundamental rights, heralding a safer and more equitable online environment throughout the European Union (EU). With the deadline for compliance approaching, this article breaks down the crucial next steps to help your online business get on the right track. 

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18 Dec: Digital Services Act: EU Commission Initiates Proceedings Against X (Formerly Twitter)

The European Commission has officially opened formal proceedings against X, formerly known as Twitter, under the Digital Services Act (DSA). This formal action aims to determine if X has violated the DSA in areas such as risk management, content moderation, dark patterns, advertising transparency, and the provision of data access for researchers. This is the first time the commission has launched formal proceedings under the DSA.

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27 Nov: Making Sense of the Digital Services Act (DSA): Why and When Your Online Business Needs a Legal Representative

The European Union’s Digital Services Act (DSA) has ushered in a set of regulations to govern online services. For businesses operating beyond the EU but catering to its customers, a new rule mandates the appointment of a “legal representative”. In simple terms, this article breaks down why this requirement matters and how it helps your business follow the DSA.

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24 Nov: Black Friday and Online Deals Do’s and Don’ts for Online Business under EU law

As Black Friday, Cyber Monday, and Christmas deals approach, online businesses operating in the European Union (EU) need to be mindful of the regulations governing promotions and sales. Reports of shopping scams and strict penalties for misleading practices emphasize the need for online retailers to align their promotional strategies with both legal and consumer expectations.

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16 Nov: Understanding Lotteries, Competitions, and Prize Draws in the UK: Legal Framework

In the United Kingdom, promotional activities like lotteries, competitions, and prize draws are common marketing tools used by businesses to attract customers. However, these activities are governed by specific laws and regulations to ensure fairness and transparency. Understanding the differences between these promotions and the relevant legal framework is crucial for business.

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10 Nov: Understanding the Implications of the New UK’s Online Safety Act

In the ever-evolving digital landscape, where the complexities of internet use have never been greater, the introduction of the Online Safety Act marks a milestone in the regulation of online conduct and the protection of users in the United Kingdom (UK). This article aims to provide a overview of the Online Safety Act, its key provisions, and the implications for affected businesses.

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16 Oct: Navigating the EU’s Digital Services Act (DSA): A Guide for US Companies

The way businesses connect with customers has changed a lot in the digital age, offering new opportunities but also presenting new risks. To address this evolving landscape, the European Union (EU) has introduced the Digital Services Act (DSA), a pioneering regulatory framework aimed at governing digital platforms and services while establishing new rules to regulate these service providers.

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18 Sep: Online Marketplaces and the Digital Services Act: Understanding Trader Traceability

The European Union (EU) has taken a significant step forward in regulating online marketplaces with the new Digital Services Act, a pioneering piece of legislation that introduces various requirements for online platforms and other online service providers. One of the key provisions affecting online marketplaces is the “Traceability of Traders”, which aims to enhance transparency and accountability in the digital marketplace.

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28 Aug: Digital Services Act (DSA) Compliance in Action: Insights from Leading Online Platforms

The European Union’s Digital Services Act (DSA) has ushered in a new era of online content regulation, aiming to create a more legally harmonized framework across the EU. It affects online intermediaries who offer their services (goods, content or services) on the European market, from e-commerce marketplaces and app stores to video-sharing platforms and search engines.

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07 Aug: Navigating the EU’s Digital Services Act (DSA): A Guide for Swiss Companies

The way businesses work and connect with customers has changed a lot in the digital age. To adapt to this changing landscape, the European Union (EU) has introduced the Digital Services Act (DSA), a ground-breaking regulatory framework designed to govern digital platforms and services and established a new set of rules to regulate these service providers.

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31 Jul: UK’s Digital Markets, Competition, and Consumers Bill: What Online Businesses Need to Know

As the digital landscape continues to evolve, the UK government is taking action to regulate digital markets and change its competition and consumer protection regimes. One example is the proposed Digital Markets, Competition and Consumers Bill (DMCC), which aims to significantly improve consumer protection, enhance the enforcement powers of the UK’s Competition and Market Authority (CMA) and introduce substantial penalties for non-compliance. In this article, we will explore the key objectives of the DMCC and its implications for online businesses.

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24 Jul: Essential Guidelines for Businesses: Complying with UK Law for B2C Gift Cards

Gift cards have become a popular option for offering gifts and rewards in the Business-to-Consumers (B2C) domain. As a business operating in the UK, it is crucial to understand the legal rules surrounding gift cards to protect both your customers and your business. In this article, we will outline the key legal rules that gift card providers should be aware of and explain how you can comply with them.

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10 Jul: Embracing Transparency: What Other Platforms Can Learn from WhatsApp’s Policy Change Commitments

Social media giant WhatsApp has made a significant commitment to improving transparency and user rights concerning changes to its terms of service. In response to a joint action led by the European Consumer Organisation (BEUC), Competition and Consumer Protection Commission (CCPC), the Swedish Consumer Agency, and the European Commission (EC), WhatsApp has agreed to implement measures that ensure users are well-informed about the impact of updates to its terms of service. In this article, we will describe WhatsApp’s commitments and the implications for users, as well as highlight how other online companies can learn from these developments.

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19 Jun: Enhancing Clarity in Online Transactions: Major Credit Card Companies Introduce Transparency Measures for Online Subscriptions

Recent findings from the CPC Network have brought to light worrisome practices regarding recurring subscription payments in the European Union (EU). These practices have led many customers to unwittingly sign up for unwanted subscriptions, thanks to deceptive techniques employed by online businesses (for more information, click here). It was discovered that 10% of EU consumers have fallen victim to such unwanted subscriptions in the past. In response, the European Commission, in collaboration with the CPC Network, worked with major card schemes like Mastercard, VISA, and American Express to introduce new rules that promote clarity and informed decision-making for consumers.

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12 Jun: Ranking of search results: Do’s and Don’ts for Online Businesses under EU law

Online platforms have become the go-to destinations for individuals seeking information, products, and services. In this context, search result rankings have become an essential feature, enabling users to easily search for products or compare different options. Think of it as a virtual personal shopper, always at your service, showing results that are (supposedly) tailored to your preferences.

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05 Jun: Navigating the EU ODR Platform: Essential Obligations for Online Businesses

As an online business operating within the European Union (EU), it is crucial to be aware of the legal obligations and mechanisms in place to ensure consumer protection and dispute resolution. The European Online Dispute Resolution (EU-ODR) platform is a vital component of this framework. In this article, we will explore the EU-ODR platform and the key obligations, providing valuable insights for online businesses in the EU.

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22 May: EU Commission publishes the first list of very large platforms to fall under the EU’s Digital Services Act (DSA) stricter regime

The European Commission has confirmed 19 online platforms and search engines identified as ‘very large online platforms’ (VLOPs) and ‘very large online search engines’ (VLOSEs) for the purposes of the EU’s Digital Services Act (DSA). Such companies must comply with the most stringent rules of the DSA.

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05 Mar: Gift card values and validity – what your business should know

If you’ve decided to offer gift cards on your website, you’re not alone. The gift card industry in Europe was valued at $140.1 billion in 2021 and is expected to grow fourfold by 2032, a 12.4% compound annual growth rate. Closed-loop gift cards, which are limited to purchasing good and services at the merchant listed on the card, are a terrific way to gain new business and increase sales. Open-loop gift cards offer…

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16 Feb: Gift Cards Are Like Cash – But Customers Have a Right of Withdrawal

Gift cards are popular with consumers for many reasons. They are easy, last-minute gifts that let the recipient choose something they want. But imagine the following scenario: you order a gift card for your niece at her favourite store. You brag to your sister about it only to find out that the store was last year’s news. She’s moved on to the latest influencer-inspired trend. To be the cool Aunt, you want to return the gift card, so you can buy her one at her new favourite store. As you bought the card online in the EU, you have 14 days to change your mind. So, what do you need to know as a business about the right of withdrawal for gift cards?

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11 Feb: EU’s Digital Services Act (DSA): the upcoming obligation to publish number of active recipients in the EU

The EU’s Digital Services Act (DSA) came into force on 16 November 2022. In our previous article on the topic, we introduced some of the key requirements of this new legislation affecting online service providers in the EU. While most of the DSA’s obligations will only start to apply from 17 February 2024, specific transparency obligations will already come into effect from 2023. In this article, we look at this upcoming DSA deadline and outline what it means for online businesses in the EU.

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29 Nov: The key to outsourcing success: selecting the right partner

Choosing a good partner is crucial to the success of any outsourcing initiative. In some ways, it can be like a marriage. You look for a partner that complements you, that brings something different to the table, but who you can also trust and grow with. Planning and having a clear goal of what you want to achieve through that partnership is an important part of the process.

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08 Nov: Why now is an interesting time to think about outsourcing – and what you need to consider before you do

Today’s world is in flux. Employees have discovered the joys (and pains) of remote work. Location no longer matters for most professions, even retail. Freshii, a Canadian take-out, uses virtual cashiers based overseas to take orders. Virtual conferencing such as Zoom or virtual worlds such as “Decentraland”, enable face-to-face collaboration from anywhere on the planet.

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02 Nov: E-Commerce Directive versus the new Digital Services Act: is there a new liability regime for online service providers?

Current-day digital services, technologies and business models are near-unrecognisable from their counterparts covered by the E-Commerce Directive of the year of 2000. Some of the Directive’s key principles and provisions are outdated and no longer compatible with the newest technologies and business practices. It soon became apparent that a new package of legislative measures would need to be adopted at the EU level.

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01 Aug: Legal aspects of gift cards explained for online businesses

Offering gift cards to your consumers can be a great strategy to bring in money. But, if your business sells gift cards to consumers based in the European Union (EU), there are some specific rules you need to follow. So, to help you better understand this thriving market and seize the opportunities for your business while reducing the risks, we’ve compiled the key questions surrounding the implementation of gift cards…