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Smart legal tools to grow your business

On June 14th, Kelly Logan held an interactive workshop during which participants worked through real-life scenarios and learned how to deal with the following legal issues for their businesses.

  • Liability: How to limit their liability if things go wrong
  • Intellectual Property: How to use it to protect and commercialise their ideas/concepts and how not to infringe the rights of others
  • Data Protection – GDPR: How to comply with the new European data protection regulation (GDPR)

These important lessons were learned by using examples from the life and times of Bernie Amarillo, sports entrepreneur.

Bernie Amarillo, eligible bachelor, former hockey professional and recent Sports MBA graduate owns Yellow Brick Road, a sports consultancy business. Bernie run a very successful workshop – “Hit or Miss: How to create a Hit Sporting Product” which he is taking online. Bernie was planning a large marketing campaign to publicise this including a new website, on-line marketing and a speaking tour (Bernie loves speaking about himself).

Bernie has a hit team of 6, works with industry leading designers, and his turnover and client list are growing. Life was pretty good for Bernie. Or was it now?

The event was organized by Executives International and Logan & Partners, in Lausanne.

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Kelly-Logan business lawyer Switzerland Geneva Lausanne

Kelly Logan

Founder and Managing Partner

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