Shortly after Brexit, the UK Government re-evaluated its data protection regime and cross-border data processing. The Government concluded that the EU General Data Protection Regulation (EU-GDPR) was incompatible with the UK and represented an unreasonable administrative burden on businesses, particularly small businesses, including start-ups.
Data Protection – GDPR
Any company doing business in California (regardless of where it is located) that meets certain thresholds with respect to its gross revenue or revenue from personal information it sells or the amounts of personal information that it buys/receives/sells or shares for commercial purposes must comply with the CCPA.
The CCPA and GDPR both aim to increase consumers’/data subject’s knowledge about the use of their personal information and their rights with respect to that personal data.
Consumers/ data subjects have certain rights regarding their personal data/information under both the GDPR and the CCPA.
The increasing role of technology, data, and sharing of personal information has heightened consumers’ risk of the unauthorized use or disclosure of their personal information. Governments have passed legislation to protect consumers from these risks. In the European Union, the General Data Protection Regulation (GDPR) protects data subjects. In California, the California Consumer Privacy Act (CCPA) provides protection for consumers.
If you are operating a business in the European Economic Area (EEA) or if your business is outside the EEA but offers goods or services to customers in the EEA, you are no doubt aware of the General Data Protection Regulation (GDPR).
Email marketing campaigns need to be addressed to recipients who have previously given their express consent to receive promotional messages from you.
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On May 25 the General Data Protection Regulation comes into effect. The GDPR, as it’s known, aims to protect the fundamental privacy rights of data subjects in a world increasingly driven by data.