CMA launches major consumer-protection drive focused on online pricing practices

Since April, the CMA has been carrying out a sector-wide review of pricing transparency, examining how more than 400 businesses across 19 industries present prices, promotions and fees to consumers. Building on this work, the regulator has now opened investigations into a series of practices it views as presenting the greatest risk to consumers.

Drip pricing ban: what online businesses need to know

A customer books a hotel online. The headline price looks great, £120 for two nights in London. They add it to their basket, enter their details, and head to checkout. Then the extras appear: a “weekend surcharge”, a service fee, and a compulsory delivery charge for booking confirmation. By the time they click “pay”, the bill has climbed to nearly £200. Multiply that experience across thousands of transactions, and it’s easy to see why regulators are now stepping in.

UK’s Online Safety: Ofcom Fines OnlyFans Provider £1.05 Million

The UK’s Online Safety Act 2023 (OSA) introduces a new legal framework to make the internet safer, especially for children. It places firm duties on online service providers to prevent and remove harmful or illegal content. A recent case involving OnlyFans demonstrates that Ofcom takes the enforcement of the OSA and other online safety regulations seriously. Fenix International Limited, the company behind OnlyFans, was fined £1.05 million for providing inaccurate information about its age verification processes.

DMA in Action: Apple and Meta Fined for Anti-Steering & Pay-or-Consent

On April 23, 2025, the European Commission wrapped up investigations into Apple and Meta (Facebook) for breaking rules under the Digital Markets Act (DMA). Apple was fined €500 million for limiting how app developers can guide users to pay outside the App Store (a practice called “anti-steering”), and Meta was fined €200 million for giving users a “pay-or-consent” choice — either allow their data to be used for personalized ads or pay for an ad-free version.

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